.XXX, the new sponsored top-level domain (sTLD) for the adult entertainment industry, is open for registration to brand and IP holders inside and outside of the sponsored community.

.XXX registrations begin with a 50 day Sunrise period that gives businesses both inside and outside of the adult industry an exclusive timeframe to register or exempt themselves from .XXX.

Running concurrently, Sunrise A registers interest from the sponsored adult community, while Sunrise B has been specifically designed for companies outside the adult industry.  During this time-frame, businesses have a cost-effective solution which permanently safeguards their Intellectual Property (IP) within the .XXX registry.  Sunrise applicants, using registered marks to qualify, will be required to own a subsisting trade or service mark registration of national effect.

Subrise B applicants can block their existing trademarks from .XXX registration, for a one time fee, for at least the next 10 years.

To ensure the extension is launched responsibly, each .XXX site will be scanned daily by McAfee for malware. .XXX web addresses are the only domains in the world to benefit from this as standard, making .XXX sites amongst the safest on the internet.  Every .XXX site will also come with a Metacert "electronic label" making it easier for users and parents to adjust their browser settings to choose which family members can get access to labeled adult sites.  In addition .XXX will be overseen by The International Foundation for Online Responsibility, a global non-profit entity that will serve as the policy-making body for the new extension. 

For more information, please see http://www.icmregistry.com.           

SOURCE: ICM Registry